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Fire Me Friday
Welcome to our podcast where we share our stories, lessons, frustrations and triumphs in running a service business. We will also give you some of our best tools and tactics for living your best life.
Why Fire Me Friday? Every Friday, we fire ourselves so we can come back Monday morning with a new perspective. We always want to “earn” our position as owners, leaders and as trainers!
Co-Hosts, Scott Norton (Founder/CEO) and Allison Allen (COO) of AXIS Personal Trainers, bring you an unedited and unscripted conversation each week with a glimpse of how business decisions are made, the many mistakes they have made over the years, and ways in which they help their team and their clients thrive.
AXIS, located in Menlo Park, CA, is one of the premier personal training and restoration facilities in the country. With a partnership built on trust, dedication, and a continuous drive to be better, Scott and Alli have a successful business that is thriving over 30 years after its inception.
The valuable experience gained through the economic downturns of 2001, 2008, and most notably 2020, is priceless. The many challenges and lessons learned have given them the knowledge and skills necessary to build a team and a business with a strong foundation to succeed through the good times and the bad. Both continue to see personal training clients and focus much of their time on helping to develop their team members, as well as researching and experiencing the latest in health, wellness and longevity.
Fire Me Friday
Latest Episodes
Team Education is Crucial
Today we discuss our latest team continuing education and why it is so important. We brought in Clifton from Pain-Free Performance this weekend to educate our team. Not only was it educational and informative, it created even more team camarade...
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I'm pissed!
We go on a little rant about a common idea in the fitness industry that trainers are always getting screwed by their employer. AXIS was founded on the idea that trainers could have a long-term and lucrative career in personal training. We conti...
Thank you!
Celebrating the 30 year milestone was better than we imagined. At the top of your game is when you need to be the most paranoid and press on the accelerator.
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Success Secrets: 30 Years of AXIS
Tuesday we celebrate our 30th year in business. Today we share some of the most important things we have done to continue to be successful. Thank you to our amazing team and community (past and present) for 30 years of AXIS! #axispersonaltraine...
Why We Don't Do Reviews - and what we do instead.
We meet 3 times/year with each team member to check in, discuss goals, progress, etc. Today we're sharing our process, why we don't do standard annual reviews, and how we have continued to improve the experience and value for our team with thes...
