Fire Me Friday
Welcome to our podcast where we share our stories, lessons, frustrations and triumphs in running a service business. We will also give you some of our best tools and tactics for living your best life.
Why Fire Me Friday? Every Friday, we fire ourselves so we can come back Monday morning with a new perspective. We always want to “earn” our position as owners, leaders and as trainers!
Co-Hosts, Scott Norton (Founder/CEO) and Allison Allen (COO) of AXIS Personal Trainers, bring you an unedited and unscripted conversation each week with a glimpse of how business decisions are made, the many mistakes they have made over the years, and ways in which they help their team and their clients thrive.
AXIS, located in Menlo Park, CA, is one of the premier personal training facilities in the country. With a partnership built on trust, dedication, and a continuous drive to be better, Scott and Alli have a successful business that is thriving over 28 years after its inception.
The valuable experience gained through the economic downturns of 2001, 2008, and most notably 2020, is priceless. The many challenges and lessons learned have given them the knowledge and skills necessary to build a team and a business with a strong foundation to succeed through the good times and the bad. Both continue to see personal training clients and focus much of their time on helping to develop their team members, as well as researching and experiencing the latest in health, wellness and longevity.
Episodes
61 episodes
Start up Mode
Today we are talking about complacency and client attrition in the fitness industry. We also discuss how we are thinking abut our business as a start-up (after 30 years).
Our New Home!
Today we are celebrating our new gym, the blood sweat and tears that went into it, and the excitement (and small glitches) of our first week. We had our grand opening on March 16th when we moved from our original home of almost 30 y...
Goodbye 550!!
Today is our last Friday at our original location of almost 30 years! It's a bittersweet goodbye to our home at 550 Ravenswood, but we are excited for our move down the street to an all new gym and restoration space. In this episode we share a ...
Big News!
After 29 1/2 years in our original location, AXIS is moving! Here is a little look into the last several months of the build out and the last several years of planning for our future.
Happy New Year!
Welcome to season 3 of the Fire Me Friday podcast! Happy 2026!
Charge More!
Today we are discussing some of the pricing mistakes we have made in the past and our current thoughts/process on pricing and the value proposition.
The Real Beginning of AXIS
Monday we celebrate 29 years in business! Today we wanted to go back to the very beginning and share the blood, sweat and tears that go into starting a business. We are taking it back to 1991 with Scott's story.
The Summit of Greatness
Just a few of our gems from Lewis Howes' Summit of Greatness last week in LA.
Taco Tuesday!
Today we discuss the important of building a community and always strengthening the foundation of your business.
Follow What Works
There is a lot of noise in the fitness industry - especially on social media. Today we talk about what really matters for a successful personal training career, and it's not complicated!
Micromanaging: How and when it works
Sometimes it's necessary to micromanage, but how do you create an environment where you give your team freedom and still help them along the way without overstepping? We share our thoughts in today's episode.
Our Recipe for Success
Training, Team, Service...and giving our trainers the freedom to create their career path. In this episode we talk about how we help our team members grow personally and professionally and how we have been able to keep our trainers - most for 1...
Get Your Bloodwork Done!
Today we are talking about a few of the options out there for advanced biomarker testing and full body MRI's. #prenuvo #lifeforce #insidetracker #functionhealth #biomarkers #bloodwork
Is It Always Best to Take the High Road?
This has been our most popular episode to date so we are sharing it again in case you missed it! 25 years ago, we almost destroyed AXIS because we could not be open and communicate to our team the details after firing of two employe...
Operations
Everyone has an opinion on how you should run your business. This is our discussion in today's episode. Enjoy!
Priorities
What moves the needle and what is just checking a box? How our business almost failed because of the wrong priorities.
We are back!
We took a little hiatus for a few months...more on why, in this episode. Please enjoy!!
Our Next Conference
We are at to the Health & Fitness Association Show in Las Vegas. We can't wait to share more with you next week! Here's a sneak peak.
A Community Embraces Change
We have a big announcement! Listen in as we share our future plans and the overwhelmingly positive feedback from our community.
The Art of Losing Clients
By mid-February how many clients are already getting lax on their New Year's resolutions to get fit? In this episode talk about how we try to deliver the best experience possible to prevent the February exodus so common in gyms. It is a constan...
Enjoying Meetings
We are currently meeting with all of our team members to check in, give feedback and help them grow in whatever way that means to them. In this episode we share some of our thoughts on employee meetings - and why we love them!
