Fire Me Friday
Welcome to our podcast where we share our stories, lessons, frustrations and triumphs in running a service business. We will also give you some of our best tools and tactics for living your best life.
Why Fire Me Friday? Every Friday, we fire ourselves so we can come back Monday morning with a new perspective. We always want to “earn” our position as owners, leaders and as trainers!
Co-Hosts, Scott Norton (Founder/CEO) and Allison Allen (COO) of AXIS Personal Trainers, bring you an unedited and unscripted conversation each week with a glimpse of how business decisions are made, the many mistakes they have made over the years, and ways in which they help their team and their clients thrive.
AXIS, located in Menlo Park, CA, is one of the premier personal training facilities in the country. With a partnership built on trust, dedication, and a continuous drive to be better, Scott and Alli have a successful business that is thriving over 28 years after its inception.
The valuable experience gained through the economic downturns of 2001, 2008, and most notably 2020, is priceless. The many challenges and lessons learned have given them the knowledge and skills necessary to build a team and a business with a strong foundation to succeed through the good times and the bad. Both continue to see personal training clients and focus much of their time on helping to develop their team members, as well as researching and experiencing the latest in health, wellness and longevity.
Fire Me Friday
Latest Episodes
Operations & Leadership
Today we discuss a recent conference we attended on gym operations and how we continue to learn best practices and empower our leadership team.
Know Your Demographics
How to communicate is essential - this is one of the most important things for anyone in any field to learn. Understand who you are talking to. A high school locker room is not the same as a top tier personal training facility.
Create a Utopia
Clients want privacy and discretion. Create a place where they can feel comfortable and normal. Make everyone from the towel delivery person to the movie star feel special - but not more important than anyone else. Create their utopia where the...
Professional Relationships - Blurring the Line
Today we are talking about the delicate balance between a client and service provider: how to develop deep and lasting relationships while still staying professional and not taking anyone for granted. We give some valuable advice to new persona...
