Welcome to our podcast where we share our stories, lessons, frustrations and triumphs in running a service business. We will also give you some of our best tools and tactics for living your best life. 

Why Fire Me Friday? Every Friday, we fire ourselves so we can come back Monday morning with a new perspective. We always want to “earn” our position as owners, leaders and as trainers!  

Co-Hosts, Scott Norton (Founder/CEO) and Allison Allen (COO) of AXIS Personal Trainers, bring you an unedited and unscripted conversation each week with a glimpse of how business decisions are made, the many mistakes they have made over the years, and ways in which they help their team and their clients thrive.  

AXIS, located in Menlo Park, CA,  is one of the premier personal training facilities in the country. With a partnership built on trust, dedication, and a continuous drive to be better, Scott and Alli have a successful business that is thriving over 27 years after its inception.